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PUNCH TO LAUNCH “KNUCKLE BUSTER”

knuckle busterPunch is set to launch a full-time, wallet and palate-pleasing line called “Knuckle Buster.” The three-cigar collection will begin shipping to retailers in March.

Named for a phrase made famous by a university basketball coach who described a rough and tumble physical game as a “Blue Collar Knuckle Buster,” the Punch Knuckle Buster was created to deliver a hardworking blend for hard working people.

Ed Lahmann, senior brand manager for Punch said, “Punch is committed to staying true to what the brand has represented over the last six decades: a consistent, well-made, no-nonsense cigar at a price that’s fair and reasonable. Punch Knuckle Buster honors this commitment with a solid, enticing blend for the people who work hard to enjoy the good life.”

Punch’s blending team at the HATSA cigar factory set out to make a medium-bodied cigar that would appeal to both new and seasoned smokers. They selected only Habano-seed tobaccos from Nicaragua and Honduras to deliver when it comes to balancing flavor and strength with complexity. Knuckle Buster has a Nicaraguan Habano wrapper, a Nicaraguan Habano binder and its filler tobaccos are from Nicaragua and Honduras.

Punch Knuckle Buster will ship to retailers on March 9 in these three sizes:

Robusto (4.5” x 52); SRP per cigar $4.99; Available in 25 count boxes

Toro (6” x 50); SRP per cigar $5.49; Available in 25 count boxes

Gordo (6.25” x 60) : SRP per cigar $5.99; Available in 20 count boxes

Lahmann continued, “Our hope is that Punch Knuckle Buster becomes a ‘go to’ blend that cigar smokers can rely on time and time again, without having to think twice when they hit the cash register or click on their carts. We want it to be the perfect smoke for walking the dog or mowing the lawn or enjoying with cigar smoking friends. Because after all, a cigar is not about money or status or boutique cigar makers. It’s about removing those barriers and enjoying a moment of well-earned relaxation.”

Punch cigars are handcrafted at General Cigar’s HATSA factory in Danli, Honduras.